Market Validation workshop – Luxembourg Internet Days 2016
This presentation is the material used for a workshop held during the Luxembourg Internet Days 2016 Start-ups forum on 22 November ’16. It includes an exercise to have the participants experience what a Problem Interview is, and realize how important it is to seek market validation from the very beginning of the startup process.
My key message is: market validation is not something that you do at the end of your product/service development process, it actually starts as soon as you have an idea. There are many ways to perform market validation, which can be different depending on your development stage, from customer interviews to detailed usage analytics.